It is becoming more and more apparent that by utilizing social networking tools, claim professionals increase the chance of successful claim resolution. One must, however, understand the processes and have a strategy.  For an interesting article on the subject, click here

By Daniel W. Gerber, Richard J. Cohen, and Tamara C. Bigford




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  1. Authors, you should correct the misspelling in your title (MEIDA) ASAP, because the article is quite good — but the headline’s typo unintentionally undermines your professionalism enough to keep some potential readers from accessing the article.

  2. Thanks for the post. As I am old enough to remember how the Watergate scandal unfolded, it would be instructive to note that the abbundance of data [as distinct from information] would cut both ways, not just for the use of one side in litigation.
    On the other hand,methinks there is no case law in the use of material collected from social media outlets.

  3. As an independent life and health agent, I see carriers we embrace the web and social media, while others give a blank stare and think the any business done in the way is suspect.

  4. As the growth of social media sites is increasing, more and more professionals are getting involved and making the most use of these sites and climbing high in their business. However, one must understand the processes and should have a strategy.

  5. Social media, being today’s fad – it would be instructive to note that the best firms out there would look to actively manage their messages, and not rely on social media or other folk to distort the message. To wit, does Apple need to advertise the Ipad, I think not, but Apple want to control (some of) the communication surrounding the Ipad, hence it is shelling out cash to get its message heard.

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